The vision of CARMS is to become a leading marketer of flowers from Africa to the European market The mission of CARMS is to: Consistently meet or exceed the expectations of our customers Assist growers in maximizing their profitability Recruit and retain experienced professionals in the relevant core disciplines Create and manage strategic alliances with world-class service providers to the flower industry A shorter supply chain Retain flexibility for dealing with market change and needs Focus on environmentally accepted standards Utilize good quality and cold chain system controls Be an effective European representative grower office Provide a full rose assortment from a broad geographical supply base.